Stop Holding the Steering Wheel & Start Driving Your Business

Do you want to buy a job or build a business?

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Do the Hard Work!

This 16 week course was created by Kevin Rutherford. This course will guide you from being a company driver to an owner-operator, more importantly it'll show you every step and how to do it profitably and correctly the first time. First off, it'll help you ask yourself the right questions to determine whether you want to be an owner-operator. You may come away from this course deciding that being in business for yourself is not for you. If that is the case, then you will have saved yourself tens of thousands of dollars and hundreds of hours of work. By making the right decision up front, you will avoid the risk of failure and possible bankruptcy that the vast majority of new owner-operators experience. After the initial worksheets and exercises, if you decide that being in business is the right choice for you, then this course will guide you through the following processes:

  • Creating a business plan and budget
  • Establishing your business entity
  • Setting up your accounting and taxes
  • Finding the right carrier to begin
  • Spec'ing the most profitable truck for your operation
  • Finding the right truck for your operation
  • Negotiating the best deal possible
  • Creative Financing to get your business started and paying for the truck
  • Creating a maintenance plan to maximize equipment life and profit
  • Creating a one-year plan for upgrading/modifying your equipment
  • Building a winning team
  • Fuel Optimization
  • Fuel Tax

This course will walk you through short exercises and worksheets each week to help bring clarity to your decisions and show you exactly what to do and when to do it. For example:

Do you know how much money you need to get started? This course will show you exactly how to figure that out.

Do you know how much you need to make in net profit each year? You will after you complete this course!

Have you considered the effect of health insurance and retirement on your bottom line? We'll show you what you need to know.

Do you know how to evaluate and compare carrier contracts? We've created a checklist to help you with that process.

The order you complete the steps is critical. We'll explain why, and give you a step-by-step plan.

Course Curriculum

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Available in days
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Your Instructor

Kevin Rutherford
Kevin Rutherford

Host of Satellite Radio Show Trucking Business & Beyond

Destination Health - Let's Truck

Kevin's mission is to make the trucking industry a better place to live and work. He is the third generation in a long line of truck drivers and owner operators. He bought his first truck when he was just 22 and 5 years later owned 11 trucks, a brokerage and a service truck. He started doing taxes and accounting for owner operators and helping them run their business more successfully and profitably in 1990, launched a Satellite radio show just for the trucking industry in 2007 and created his online accounting software in 2010.

He completed the course work and passed his CFP exam (Certified Financial Planner) in 2001 and attained his NTP (Nutritional Therapy Practitioner) in 2016.

His goal is to make America’s Truck Drivers successful, profitable and healthier than the general population, and to make them an example of what is possible. He has read over 150 of the most current books on health and nutrition, and continues his education on the health and nutrition field, specializing in how to stay healthy on the road.

For over two decades, Kevin has been dedicating himself to the success of the American Trucker. As an owner of Let’s Truck, tax trainer, author, and host of the Sirius XM radio show, "Trucking Business & Beyond". Kevin has become the go to resource in business, accounting, tax and health and elevating trucking businesses of all sizes.

Frequently Asked Questions

How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund. After the 30-day period, the course is non-refundable and any payment plans will continue as scheduled.
What if I miss a weekly class?
No worries, we realize you have a busy schedule. You will receive an e-mail with the assignments for the week. You won't miss a thing.
Can I take this course if I already own a truck?
Yes, many of the people who have taken this course in the past are truck owners and even fleet owners. It's never to late to learn even more about how to run a successful business.

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